Stockholmers Invited to Vaccination With Famous ‘Harold Hide the Pain’ Meme

While the authorities later admitted they were unaware of the meme, netizens cheered over the unexpected appearance of their beloved character.

The Stockholm region has accidentally moved into meme territory by informing about the availability of vaccines using a viral image.

Over the weekend, Stockholm announced that vaccination slots had opened for people aged 75 and over. To illustrate the age group, an image of an older man was used that had previously become a cult meme known as “Harold Hide the Pain”.